First of all, let me start by saying I was particularly excited about attending this talk. I would be lying if I told you I don’t watch an episode of an Anthony Bourdain show at least once a week, so when I heard there was going to be a talk about how restaurant experiences can teach us about UX (i.e. combining my two favorite things), I was doing my happy dance.
What is that make people stand in line for hours on end when there are countless of other options? The answer: brand loyalty.
How can restaurants build brand loyalty to their customers and how do they treat different customers with different needs?
Fun Fact: The factor that angers restaurant-goers the most? Waiting for a table – especially when they tell you 15 min and it takes 45.