Going out to eat teaches us about UX

First of all, let me start by saying I was particularly excited about attending this talk. I would be lying if I told you I don’t watch an episode of an Anthony Bourdain show at least once a week, so when I heard there was going to be a talk about how restaurant experiences can teach us about UX (i.e. combining my two favorite things), I was doing my happy dance.

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Jimmy Chandler, UX Architect, Co-organizer  and presenter of the talk, started off with showing us one thing we New Yorkers are all too familiar with, the Shake Shack line! Screen Shot 2015-11-19 at 1.09.46 PM.png

What is that make people stand in line for hours on end when there are countless of other options? The answer: brand loyalty.

How can restaurants build brand loyalty to their customers and how do they treat different customers with different needs?

Fun Fact: The factor that angers restaurant-goers the most? Waiting for a table – especially when they tell you 15 min and it takes 45.

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