Designing a personal logo is a great way to build your brand and show the world what makes you unique, but it can be intimidating to figure out where to start.
I just recently finished designing mine and wanted, so let me try and help you get the ball rolling. Here are 5 things I learned about designing a personal logo:
1. Choose a specialization and a tone that describes you to your audience
Are you a developer, social media guru, or artist? Are you a chef+trainer turned super hero by night? Pick what profession you want your brand to be associated with. It will help your audience immediately understand who you are.
For me, I’m a User Experience (UX) consultant, so I knew my brand had to portray that one way or another.
In terms of tone, I was tempted to fall into the “very professional and modern” look because that seems to be the obvious choice these days, but don’t fall into this temptation unless that really represents you!
To avoid this choice, I played a little game with myself and asked, if I could pick 3 words to describe myself, what would they be? I came to: easy-going, friendly, trustworthy.
2. Pick a color scheme and a font palate
This may take some research, but ask yourself – how do I want people to view me? How do my competitors brand themselves?
Here is a guide to what a handful of colors get interpreted as:
Pick one color and take it from there. I personally chose to go with a dark red/maroon-type. Then with the help of some great sites (below), I built my color scheme.
Bam! Here mine is:
After that, go ahead and pick your fonts. This can be pretty overwhelming, as I feel like there are 1,000,000+ fonts, but with a bit of patience and some experimenting, I ended up landing on Biryani for its easy-to-read-yet-strong vibe.
If you aren’t sure where to start, I can suggest checking out TypeWolf to see what’s trending. If you have Chrome, I would install WhatFont, a plugin that identifies fonts on websites, so if you spot something you like, you know what it is.
3. Incorporate a unique feature that says it’s YOUR logo
Now it’s time to figure out how to make your logo personal to you, specifically. Does it say your name? Does it have your initials? Does it have a signature characteristic that’s only associated with you?
A common one is to have your name somehow incorporated into the logo. After a first few failed attempts (photo below) and staring at “UX” and my initials, “LY”, for longer than I’d like to admit, I saw an overlay that could be a fun way to incorporate the two together. This sent me off in the direction towards my final design.
4. Try designing a couple of different versions, and pick the one that sits with you the best
I must have tried 20+ different versions of what I wanted my logo to look like. It’s great to have some option and let your creativity take over. By process of elimination and getting some input from friends and family (see the next step), I finally chose the design I wanted.
5. Show friends and get their feedback!
Once you’ve settled on the design you want, it’s a good idea to get some feedback for any final tweaks. I got some great feedback this way. Some of which included “that “U” doesnt look like it has an “L” in it…make it more “L”-like” and “your name is way too long to have in your logo” (best friends tell you like it is!).
When you spend lots of time designing something, you can get lost in your own logo. Get fresh eyes and ask them what their first impressions are. Is it what you expected to hear? Is it the way you wanted to be seen? The key to a successful design is iteration!
Once you are happy with your brand, make sure to incorporate it (even just the color scheme) into your portfolio, resume, etc.This will give you a more cohesive look, and it will be easier for people to understand what your brand looks like.
Photos courtesy of: